Iraida Charova

Iraida Charova is an expert on beauty inside and out. She is now practicing RTT in English and brings years of experience as a professional communicator, therapist, educator, author, and expert in interpersonal relationships as well as a deep understanding of driving forces in the beauty industry. 

She dedicated her studies and techniques to help people to look and feel their best. Being an expert cosmetologist she understands the importance of psychological immunity in modern society. Emotional resilience and the ability to bounce back from difficult situations, self-reliance and freedom, emotional honesty without fear and denial, detachment between a sense of self and turmoil all around, emotional intelligence  – all these are qualities of consciousness which society is currently not set up to address.

Tell us about your life before the venture/ leading up to your venture?

Born in Moscow Russia, after earning a BS degree in Business Management and cosmetology degree in I.M. Sechenov First Moscow State Medical University, I developed a well-respected name that accompanied me to the US along with years of owning and operating successful companies in Moscow where I developed innovative business techniques during a negative economic climate.  As one of the first 10 businesswomen and female entrepreneurs who emerged in post-communist Russia, I made several appearances on key TV shows where I was interviewed, highlighting my achievements and representing my popular weekly magazine “Alliance”.

I moved to the USA, New York in 1991 and tried myself as a model and then a cosmetologist to several luxury cosmetic brands. Finally, I decided to dedicate my professional life to making women beautiful inside and out. After over 30 years in the US, I am now based in New York and has over 25 + years in the beauty industry, fashion and luxury retail and cosmetology merged with a deep understanding of psychology as I recently obtained a Rapid Transformational Therapy/ Hypnotherapy License from world-famous RTT School of Marisa Peer, London UK.

Tell us something about your organization. What is it about and how is it helpful for people?

Millions of people have security systems installed to protect their homes while living in a state of emotional insecurity and self-doubts facing a growing epidemic of anxiety and depression related to their appearance and competing with unrealistic beauty and wealth standards being widely promoted on the internet and social media. My newly created unique program for women “Beauty Gates” is a customized elevated experience including cosmetic procedures, styling, and fitness/weight loss, and RTT therapy- well designed to bring/change life conditions to desirable results. It is an effective program that allows anyone to upgrade and evolve inside and out. Perhaps, my attention to detail to capture and translate concepts makes great professional presentations and allows my clients to rapidly adapt and evolve mentally and physically in the challenging new reality we are all facing day to day.

What has been the response of the consumers towards your venture?

I have helped people to overcome fear of publicly speaking, smoking, improve their self esteem and salary as a result, my reviews on FB speak for themselves.

How has your life changed because of your venture?

I became a much more forgiving and compassionate person recognizing that success is not only a state of mind but gratitude and energy exchange. 

Give a motivational message for the audience/women who are reading this.

Sometimes you need to take a break from reality and treat yourself to elevated experience to see the big picture. Learning about tools and technologies to better yourself is essential.

In modern world competition, working your emotional blocks is always a step in right direction  and is imperative to succeed.