Shelina is a Professional Organiser and Declutterer. She is the owner of Decluttr Me, the first decluttering and organising business in the region which was started over 10 years ago.

Tell us about your life before the venture/ leading up to your venture?

Originally from the UK, I have lived in Dubai for 18 years, where I founded my home and

office organising company DeCluttr Me. I discovered she had a natural gift when I was a

child, spending hours organising cassette tapes, CDs, DVDs and my huge collection of Madonna memorabilia into simple systems. While school teachers admired my organised files, it wasn’t considered a career choice, and I was encouraged to study law.

After reading law at university, I became a Solicitor working in London and Dubai for

companies including Bertelsmann and Emirates. Despite my success, I knew my heart was elsewhere. I never gave up on her dream of becoming a professional organiser and decided to take the leap, launching DeCluttr Me in 2013. 

Tell us something about your organization. What is it about and how is it helpful for people?

2023 marked a decade in business for myself  and i have seen demand for decluttering increase

significantly. Plus, I’ve realised how the service goes beyond simply organising for many people.

Having a large amount of clutter can also be a sign of mental health issues or someone struggling with their emotional well-being. I help many clients who are going through a difficult period, such as divorce and bereavement; often, dealing with an accumulation of possessions is one of the first steps they take on the journey to rebuilding their life.

What has been the response of the consumers towards your venture?

It took several years for people to understand what I did, but it is now a recognised service and many people have realised that they can get this service without being ashamed about it. I launched my highly successful Get Organised with Decluttr Me podcast, now one of the top 20% of podcasts worldwide. In 2022, the total downloads increased to 41,800 from 29,600 in 2021. My first book “Can You Find it in Five Seconds?” was a natural next step on my mission to helping people lead more relaxed, motivated, and productive lives – free of clutter!

How has your life changed because of your venture?

Yes, in so many ways, but mostly I get to meet different people every day from all walks of life who need my help.

What are you working on right now?

Lots of different homes.

Give a motivational message for the audience/women who are reading this.

If you can’t find your stuff in less than five seconds, start a mini-declutter to slowly start removing the clutter from your life.