Siju Awosile

Siju Awosile is a Customer Service Lead. She tells us that, “I am a go-getter and I like to proffer solutions. I regard myself as proactive because I anticipate problems and craft creative answers. I am also not just about results; I strive to make whatever I do enjoyable and fun. I am also a joy giver, full of  enthusiasm in every challenge and build a positive atmosphere for myself and those around me. “

What were your initial years of growing up like? Tell us about your life before starting your corporate journey/venture/initiative.

Before  starting my corporate journey, my growing years were full of beautiful memories of determination, independence and resilience. 

As an only child, my life was a triangle – from school to church and back home.I was surrounded with books, novels and newspapers.

I didn’t have the typical “only child” experience, as my mum, a true African mother, instilled values and morals in me. There was no room for mediocrity – it was “do it right or do it right”. 

Those values and morals are the foundation I built upon, shaping who I am today.

Every industry that is now a large-scale, top-notch business once started as a small idea in the minds of entrepreneurs. What was that idea or motivation that made you start your business /initiative? What motivated you within to say YES, go for it!”

The seed of this business idea was planted through countless interactions. As a Customer Service Professional that is an advocate for customers,  every day, I witnessed customers frustrated by the same issues, struggling to navigate complex systems or find clear answers. There was a gap between what they needed and the solutions readily available.

The “YES, go for it!” The moment came from a spark of inspiration. I realized I could leverage my customer service experience to bridge that gap outside the confines of an organisation. By empowering customers and streamlining processes, I can create a more positive experience for everyone involved. It’s the chance to take the lessons learned from customer service and use them to build something that truly helps people.

Would you like to share with our young budding women entrepreneurs the change you would like to see in the world if given an opportunity?

I’ve seen firsthand the power women bring to the table – empathy, problem-solving, and a drive to make a difference. The change I’d like to see in the world if given an opportunity is   a world where every woman entrepreneur, regardless of background, has the same shot at funding, mentorship, and training.

Women are a growing force in the workplaces worldwide, standing shoulder to shoulder with their male counterparts. There are cracks in glass ceilings everywhere, with many women breaking through to carve out a space right at the top of the pyramid. What are your thoughts about women leadership today?

I believe women bring a different approach to leadership, often emphasizing collaboration, communication, and empathy. It takes a woman to understand why you need to take time off cause of cramps, miscarriages or even family emergencies.

I also think there’s still progress to be made because gender bias and unequal access to opportunities persist but women are demonstrating their competence and leadership skills across all industries.

What’s the most important thing you have learned in your personal life and professional journey? What is your personal motto in life?

The most important thing I have learned in both aspects is that It’s okay not to have it all figured out but do it from where you are, with what you have and who you are.

My personal motto in life is “Be a joy-giver”.

With your grit and determination, you are making a considerable impact, breaking through, and serving as role models for many budding entrepreneurs. What would you want to say to our young women leaders/audience reading this?

I would boldly say “Your voice matters. Don’t be afraid to dream big, ask for what you deserve, and use your unique strengths to create a world that reflects your values. You have the power to be the change you want to see!”

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