Stella Marie Viereck

Stella Marie Viereck works as a Coach for Social Impact Founders and promotes Entrepreneurship as a way to make this world a better place while at the same time improving her own quality of life.

She tells us that, “I have experience in the Berlin Startup Ecosystem and work as a Lecturer at ESADE Business School and I am particularly passionate about supporting Women Entrepreneurs.

Tell us about your life before the venture/ leading up to your venture?

I worked in Recruiting, Sales and Venture Capital and studied International Business and Cultural Studies for the Bachelors and my Masters in International Management at ESADE Barcelona. Last year, I decided to become a Coach and did my Training with Full Circle Global in the UK. I have always loved Entrepreneurship and Creativity and have wanted to create a positive impact for the world. Throughout my experience working closely with Entrepreneurs I also realised that many passionate people run their businesses in a way that are not sustainable for themselves or for society. So my focus is now to help them change that and lead a healthy lifestyle while working on something they care about which has a net positive impact for themselves and others.

Tell us something about your organization. What is it about and how is it helpful for people?

The Life that We Deserve promotes Entrepreneurship, Creativity and Impact and encourages you to think beyond what you thought was possible to really follow your dreams and go for what you want to do. Many of us think that we are not worthy of getting our dream life so we don’t even start to go after it. But I believe that our dreams were planted in us for a reason and that we have all the potential to make them happen if we start believing in ourselves. At the same time, it is important to be kind to ourselves, to understand that we also deserve to rest and that life is not only about work and being productive. It is about connection, kindness, and having meaningful moments with the people around us. My organization promotes these values and helps people establish and implement these norms for their own life.

What has been the response of the consumers towards your venture?

So far, it has been really positive and especially with the launch of my own Podcast “Outside the Lines” (you can find it on Spotify), many people have been reaching out and telling me that they were inspired by things that I shared and the way I spoke about my motivation and what I do. I also interview Impact Entrepreneurs and people living life on their own terms because I want to show what is possible when we stop following what everyone around us is doing or what we think is expected of us. I have started working with my first clients who are Impact Entrepreneurs and am now also launching my first group program “Build your dream Business” to help likeminded people connect and understand that they are not alone in this journey. Entrepreneurship can be quite lonely because you are figuring out everything by yourself and you often deal with self-doubt, so it is extremely helpful to have a strong support network and approach challenges together, as well as have someone that you can celebrate your successes with.

How has your life changed because of your venture?

I feel much more in line with my own passion, interests and purpose. I feel that I can bring something meaningful to the world because I empower others to live their dreams and go after what they really want while taking good care of themselves and creating meaningful impact for others. This is extremely fulfilling. I feel super motivated each day and excited about putting my ideas into reality. It is fun to test things and figure stuff out and to constantly learn new things, as well as to engage with people who share the same values and mission.

What are you working on right now?

My goal for now is to gain more visibility and connect with a larger audience and I want to create courses that people can do also at a larger volume. As 1-1 Coaching is not scalable after a certain point and not everyone has the financial resources for it, I want to create self-paced digital courses that people can purchase and learn through those. They will be targeted both at mindset themes like confidence, boundary setting, decision making and knowing your worth, as well as strategy, sales, or financial planning and money mindset. They will include a lot of the themes that I have been working through in my own journey and what I saw made a difference for me.

Give a motivational message for the audience/women who are reading this.

Always believe in yourself and don’t question that something is possible just because you haven’t seen it before. Trust your intuition and choose your mentors wisely. Many people will have advice for you but you mostly know best what you want to do and why, so don’t give up on something because of what other people said. You are the expert in your own life.

Get in touch with her:

Linkedin:, Instagram: thelifethatwedeserve