Dr. “Coach Dawn” Reid

Dr. “Coach Dawn” Reid is the founder of Reid Ready® Life Coaching, LLC, a premier provider of accredited coach training, qualified coach assessment, and coaching services. She is a credentialed coach with expertise in mental health and wellbeing coaching, DEI coaching, leadership coaching, and spiritual coaching and practices. She previously served as the Vice President and board member of the ICF Philadelphia Chapter.  She currently serves as the Chapter’s Diversity, Equity, Inclusion, Belonging, and Justice (DEIBJ) liaison. Dr. Reid is also a certified Agile Coach and mindfulness trainer with over 20 years of experience in training and development and 10 years of coaching new leaders and career seekers with career strategizing, achieving entrepreneurial pursuits, and creating work-life harmony. Currently, Dr. Reid offers rigorous training to coaches seeking professional development and Level 1 – ACC certification credentials.  In addition, she mentors coaches and leaders on how to develop their coaching skills, obtain their credentials, and establish a profitable and professional career.  

In addition, Dr. Reid is a scholar-practitioner in help-seeking behavior and how to use coaching approaches to attain goals, maximize resources, and realize one’s potential. She created the PARA™ technique, SMART-R™ goals, and MIND™ coaching approach. Her research can be found on ProQuest, and her work has been published in several academic libraries. She supports and facilitates corporate programs on DEIB, building a culture of coaching for organizations, mindfulness in the workplace, and building a culture of excellence at Port Authority of NY & NJ, Pfizer, J&J, BMS, and Rotary Club, among other companies. Likewise, she has taught social cognition and other behavioral science courses at Temple University, New England College, Camden County College, and Rutgers University.

Dr. Reid has published four books, the latest of which is Coaching for Success. Her books can be found on Amazon.  

Tell us about your life before the venture/ leading up to your venture?

I was previously an associate director, Professional Coach, and facilitator with diverse leadership experience across major biopharma companies, tech giants, and coaching platforms. I’m recognized for developing accredited training programs and workshops on leadership development, cultural intelligence, and DEIB. I have expertise in project management, compliance, and fostering inclusive workplaces that drive impact. I directed numerous high-visibility professional development initiatives. I also shaped policies, led programs, and built high-performing teams. i hold certifications as an ICF Coach (PCC), an ICF-qualified mentor, and an ACC and PCC competencies assessor. Certified Extended DISC assessor and facilitator. Certified Agile Coach and Agile Facilitator & Trainer.

Tell us something about your organization. What is it about and how is it helpful for people?

Reid Ready® is an accredited coach education provider and a certified MBE/WBE company. Our mission is to provide coaching professionals and leaders with evidenced-based coach training, professional support, and opportunities to thrive through powerful education, coaching, and mentoring.  

We offer services, programs, and assessments for professional development and a higher level of coaching skill application to effectively prepare you to obtain your coaching credentials and achieve your personal or professional goals.

What has been the response of the consumers towards your venture?

Becoming a Level 1 Coach Education Provider and Extended DISC assessor.

How has your life changed because of your venture?

Improved credibility and marketability.

What are you working on right now?

Responses to RFP and proposals for leadership development training, coaching and DISC assessments.  Promoting Reid Ready® training programs for the fall.

Give a motivational message for the audience/women who are reading this.

There are 4 things I have learned on my path to becoming an entrepreneur and credentialed coaching professional:

  1. Failing does not make you a failure. If you are not making mistakes or reinventing your strategy, you are not learning or growing. So, fail perfectly, with grace and courage. That way you will thrive and achieve success.
  2. While imitating is a form of flattery for the one being imitated, it’s a death sentence for the imitator. Be original. Be authentic. Following someone else’s blueprint is a testament to their success, not yours.
  3. Comparing yourself to other people keeps you stuck. Many new coaches and leaders compare themselves to veterans in the field. They do not consider years of experience, learning, training, networking, and available money to invest in attaining goals or success. So, stop trying to compare your beginning to someone else’s middle or end. Focus on your journey as you are in competition with yourself only.
  4. Self-care is mandatory, not an option.  You can give your best or reach your potential if you are tired, overwhelmed, and stressed. It is important to decompress after every session or meeting. Take time off. Give yourself breaks. If you don’t, you will experience burnout. Make it a habit to call back your energy and take care of yourself.

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