Irina Krasko

Irina Krasko is a life & mindset coach, a former finance professional and a change lover. She took big leaps in her life many times over – from leaving her job to traveling solo, to moving across the ocean, to quitting a lucrative career for a passion led business. 

What were your initial years of growing up like? Tell us about your life before starting your corporate journey/venture/initiative.

I was born in a small country, on the territory of the former Soviet Union, brought up by amazing and yet very conservative parents. My start was pretty standard – I finished school, went to Uni, moved to London, got a job, got another education, got a better job and stepped onto a promising career ladder. 

But there was something that was pulling me out of it. As much as I enjoyed what I was doing back then, as much as I was proud to be working for a global duopoly brand in central London, I knew that some key points were missing for me. 

I wanted freedom – of location and time. I.e. working from anywhere I wanted and my own schedule. 

Every industry that is now a large-scale, top-notch business once started as a small idea in the minds of entrepreneurs. What was that idea or motivation that made you start your business /initiative? What motivated you within to say YES, go for it!”

I was always curious about all things mindset. How we, humans, operate, how we can use our minds and intelligence to create what we desire on the outside.

This is when I came across NLP (Neuro Linguistic Programming) and got totally sold. 

My life has never been the same since I attended the first weekend of the course. 

I then decided that I want to share and teach others how to use the most powerful tool they’ll ever have – their minds – to create the lives they want to live.

Tell us something about your initiative or current role. What is it about, and what impact are you trying to make?

I’m launching a programme for those who decide to follow their unique path – be it entrepreneurship or other passion led project or career. 

When we start something new or aim for bigger results, it requires us to recalibrate our behaviors, emotional & thinking habits and to literally crumble some of our old identities into pieces – to give rise to bigger, stronger, braver self. 

Pushing through the old patterns can often feel like you’re pulling a boulder uphill.

My programme aims to guide people to develop desired behaviors or personality traits that will help them create the exact results they want in their businesses.

It’s in fact, a deep transformation which ripples out on all areas of life, outside business realms.

Your journey and your vision are very inspiring, but are there any achievements or accomplishments you would like to mention?

Two years ago I stepped onto this path without any idea of HOW I’m going to make that happen. All I had – my desire and commitment to figure things out. 

Setting external results aside, the biggest thing that this journey has given me is that I got to know myself so deeply – I flashed out things from the deepest pockets of my mind that I never even knew existed. I honestly think that I’ve grown as a person more than I did in the 3 decades prior to that. 🙂

The most humbling thing is that the more I learn, the more I realize how little I still know.

Would you like to share with our young budding women entrepreneurs the change you would like to see in the world if given an opportunity?

I’d like to see how people get to understand themselves better. Being able to understand and work with your mind and emotions is what gives us the power to create any reality we want. 

Women are a growing force in the workplaces worldwide, standing shoulder to shoulder with their male counterparts. There are cracks in glass ceilings everywhere, with many women breaking through to carve out a space right at the top of the pyramid. What are your thoughts about women leadership today?

I think that leadership isn’t something that we get entitlement for or receive based on other people’s validation. It starts with SELF-leadership in the first place. The more women step into the self-leader identity, the sooner the compound effect will be reflected in how the world perceives feminine power.

What would you want to say to our young women leaders/audience reading this?

I always tell people to ask for advice from their future, old self. What would you tell your present-self if you knew that everything will work out in the best possible way?