Lynn Power is the Co-Founder & CEO of MASAMI, clean premium haircare and the Co-Founder of Isle de Nature, luxury bee-powered home fragrance. Her background is advertising and marketing and she has worked on a ton of beauty brands over the years.
Tell us about your life before the venture/ leading up to your venture?
I spent my 30 year career in advertising, and running large agencies. I was the CEO of J. Walter Thompson NY before I left to become an entrepreneur.
Tell us something about your organization. What is it about and how is it helpful for people?
We believe in making high performing products that are good for you and good for the environment. Most of the beauty products on the market are not clean (still!!) and can create lots of health issues – from being endocrine disruptors to creating allergies to being carcinogenic.
What has been the response of the consumers towards your venture?
Customers are becoming more discerning and demanding of brands and want products that are clean. Our shampoo has won three awards and our styling cream has also won an award. We just got second place in Glosswire’s 2022 pitch. To add to that, our customers are the biggest indicators, we have very high repeat purchase.
How has your life changed because of your venture?
I’ve been able to take control back. In the corporate world, you are beholden to your employees, your clients, your shareholders. It’s been liberating being an entrepreneur and having the flexibility to work from anywhere, make my own decisions and work with the people I like.
Give a motivational message for the audience/women who are reading this.
You’re never too old to do what you love!