Olesija Saue is a business strategist at a multiple-awards winning social media agency, certified executive coach, personal branding expert, co-author of the book on personal branding The Brand Named You.
Olesija is a serial entrepreneur with 20+ years of experience in Sales and Marketing. As a former CEO of Forbes Estonia, she helped to bring the world’s most trusted business media brand to the business audience in Baltics.
Today she helps corporate clients as well as aspiring entrepreneurs to stand out from the competition and maximize their impact through the strategic use of personal branding of the CEO’s and employees.
She is also helping with in-house brand ambassadors programs development & implementation as well as strategical usage of personal branding in corporate communication and employer branding.
Olesija Saue is a co-author of a book on Personal Branding “The Brand Named You”(www.thebrandnamedyou.com)
She also holds an M.B.A in International business administration, she is AoEC Accredited Executive Coach, certified NLP coach and a member of the International Coach Federation.
More about her:
◉ Thinkers360 Top 150 Women B2B Thought Leaders to follow in 2022
◉ Thinkers 360 Top 25 in Sales, Entrepreneurship, Public Relations
◉ Thinkers 360 Top 50 in Marketing, Social
Tell us about your life before the venture/ leading up to your venture?
The start of my career was like a rocket launch. Within less than a year, I went from the position of HR specialist to the position of CEO of a galvanizing steel plant, followed by the establishment of my steel trading company a couple of years later. For several years business was growing exponentially and by the age of 25, I had everything she could possibly dream of. But then came the crisis of 2007/2008 and in a matter of months, I was completely broke and massively in debt. But looking back I believe that this was the best possible blessing in disguise. As I had nothing, and I mean absolutely nothing left from my previously highly successful life, I had to start reinventing myself from below zero.
Tell us something about your organization. What is it about and how is it helpful for people?
I have several ventures and I’m inspiring companies to find out who they truly are, connect with their passion and purpose and maximize their impact. I’m doing this through coaching, consulting and personal branding. Goal social media marketing helps companies achieve their goals through social media. Olesija Saue coaching helps business owners understand themselves and maximize their potential. The Brand Named inspires you to build an authentic personal brand and gives practical steps to do that. Maximizer Personal Branding agency provides high-level DFY personal branding solutions.
What has been the response of the consumers towards your venture?
When people understand their unique gifts, they find wings to fly and truly shine, building the lives and businesses of their dreams
How has your life changed because of your venture?
I discovered, that one thing, that we all have at all times, one thing that no one can take from you no matter what happens is your true essence, your personal brand DNA- your why, your unique strengths, your true values, your network and how you make people feel.
And the moment I realized this, my life changed. I found a way to make things work again. I published a book and ran a successful coaching and consulting business, inspiring individuals and businesses to take action, make the most of themselves and truly make a difference. I also discovered that knowing who you really are and what do you really want to do and most importantly WHY is the only way to build an authentic personal brand. And the biggest problem that most of us have is that we don’t have time to stop and really look inside. And as Carl Jung said, your vision will become clear only when you look into your heart.
Give a motivational message for the audience/women who are reading this.
As Howard Thurman said ‘Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive. I believe that for us to truly thrive both in professional and business lives, we have to start from within. Once we know, what truly makes us alive, what gives us joy and meaning, we can be both successful and happy on our terms. Our lives are too short to be focusing on anything else than becoming our best possible version.